My first stroke of inspiration was this vision of a cigarette box with the words 'malamucha' on it as a GIF,
and then from there I just went with the flow and started making linography prints with this concept in mind (scroll below).
The result of my block print experiment.
Malamucha received such positive feedback that there were requests to make T-shirts out of it, and so I did.
This was the photoshoot for the promotion for the Malamucha shirt, taken by the talented photographer and good friend Glen Geerman (A.KA. @Sombre Visuals)